Rubicon Spring Pink Grapefruit Blood Orange is a new refreshment flavor from Barr Soft Drinks for the UK market to provide consumers with a springtime-themed way to quench their thirst.
The drink starts off with a premium sparkling water base that's infused with real fruit juice from grapefruits and oranges for a satisfyingly crisp citrus profile. The drink is slated to start arriving April 1, 2024 in 500ml packs alongside price-marked packs (PMPs) for £1.
Commercial Director at Barr Soft Drinks Jonathan Kemp commented on the Rubicon Spring Pink Grapefruit Blood Orange saying, "Taste is the top consideration when it comes to soft drinks purchases, shoppers want to enjoy bigger, bolder experiences. Rubicon Spring Pink Grapefruit Blood Orange meets those needs perfectly – it’s something new, exciting and genuinely different and the new citrus flavour profile opens the brand up to new consumers."
Springtime Sparkling Water Drinks
Rubicon Spring Pink Grapefruit Blood Orange Has Real Fruit Juice
Trend Themes
1. Premium Fruit Juice Infusions - Exploring the integration of real fruit juice into premium sparkling water drinks for enhanced taste experiences.
2. Seasonal Themed Refreshments - Creating drink offerings themed around specific seasons to cater to consumer preferences for variety and novelty.
3. Price-marked Packs (pmps) - Implementing price-marked packs to attract consumers with transparent pricing strategies and perceived value.
Industry Implications
1. Beverage Manufacturing - Innovating within the beverage manufacturing sector to introduce unique flavor combinations using real fruit juice infusions.
2. Consumer Goods - Leveraging seasonal themes to drive consumer engagement and brand loyalty within the consumer goods industry.
3. Retail Packaging - Exploring the use of price-marked packs to optimize pricing strategies and consumer appeal in the retail packaging industry.