May marks the start of Mental Health Awareness Month and to kick off Mental Health Awareness Week, dry shampoo brand Batiste invited students to participate in experiential Refresh & Reflect events. These events tied into the brand's new cause marketing campaign and they supported students across three college campuses in the United States.
These events targeting Gen Z focused on fostering a sense of connection, as well as inspiring individuals to reflect on their mental well-being and refresh their mood.
At the events, attendees got to participate in fitness classes and Q&A sessions, and they also had the chance to visit stations to refresh their hair with Batiste products and take home branded swag.
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Trend Themes
1. Experiential Mental Well-being Events - Brands can create events that foster connection while inspiring individuals to reflect on mental well-being and refresh their mood.
2. Cause Marketing Campaigns - Brands can tie their marketing campaigns with a social cause to raise awareness and support a worthy cause while promoting their brand.
3. Gen Z Marketing - Gen Z is a target market that values experiences and social causes, brands can create targeted marketing strategies for this demographic.
Industry Implications
1. Health and Wellness - Brands can create targeted mental health and wellness campaigns to promote the importance of taking care of oneself.
2. Education - Universities and colleges can partner with brands to create events that promote mental well-being, provide resources, and foster a sense of community.
3. Consumer Goods - Consumer goods brands can create experiential events to engage with customers, showcase products, and increase brand loyalty.