Razer, the leading global lifestyle brand for gamers, has launched a new collection of gaming accessories based on the popular title PUBG: BATTLEGROUNDS, as part of a new partnership with Korean gaming conglomerate KRAFTON Inc. The collection includes three of Razer’s best peripherals: the Razer Huntsman V2 keyboard, the Razer Barracuda X headset, and the Razer Viper V2 Pro mouse. Each device has been given a unique PUBG: BATTLEGROUNDS makeover, decked out in the game’s signature colors and iconic elements inspired by the in-game desert map Miramar.
The Razer Huntsman V2 keyboard features Razer’s proprietary Optical Switches that offer a lightning-fast 0.2ms response time and a true 8,000 HZ polling rate. The Razer Barracuda X headset supports spatial audio for extra immersion and can connect wirelessly to other gaming platforms. The Razer Viper V2 Pro mouse is a wireless esports mouse with a comfortable, lightweight design and a battery life of up to 80 hours. Each product in the collection comes bundled with exclusive in-game content tailored for PUBG: BATTLEGROUNDS enthusiasts, such as a hat, jacket, pants, and shoes. The collection is available for pre-order on Razer’s website, with shipping dates set for July 17 or July 13 depending on the product. The keyboard costs $229.99/€289.99, the headset costs $129.99/169.99, and the mouse costs $169.99.
Battle Royale Gaming Peripherals
Razer and KRAFTON Released a Special PUBG Collection of Devices
Trend Themes
1. Gaming Peripherals with Exclusive In-game Content - The inclusion of exclusive in-game content with gaming peripherals offers a disruptive innovation opportunity to enhance the gaming experience and create unique value for consumers.
2. Wireless Esports Mice with Long Battery Life - Wireless esports mice with extended battery life present a disruptive innovation opportunity to provide gamers with freedom of movement and prolonged gaming sessions without interruption.
3. Spatial Audio for Immersive Gaming Experience - The integration of spatial audio in gaming headsets creates a disruptive innovation opportunity to enhance immersion, realism, and overall gaming experience.
Industry Implications
1. Gaming Accessories - The gaming accessories industry can capitalize on the trend of offering exclusive in-game content with peripherals to attract and retain customers by providing a competitive advantage.
2. Esports Equipment - Manufacturers in the esports equipment industry have the opportunity to disrupt the market by developing wireless mice with long battery life, catering to the needs of professional gamers.
3. Audio Technology - The audio technology industry can explore the integration of spatial audio in different applications, including gaming headsets, to provide a more immersive audio experience for consumers.