Rasa is launching the ‘Classic’ and ‘Café Rasa’ adaptogen mushroom beverage mixes, which aim to be an alternative for coffee-alternative consumers and coffee drinkers who like functional beverages. ‘Classic Rasa’ has a rich base that comes from chicory root, date seed, and roasted burdock root. At the same time, adaptogenic herbs like Red Asian Ginseng, Cordyceps, Rhodiola, Gynostemma, Shatavari, and Maca sweeten the liquid. ‘Café Rasa’ offers organic, freeze-dried Mexican coffee flavors and contains stress and jitter-relieving adaptogens that fight fatigue.
"[...] It took us years of development to crack the code on the trifecta of flavor, function, and form. Our process includes brewing the herbs over several hours like a standard decoction—a process used for millennia—then drying it and granulating it to produce a supremely delicious, dissolvable, and bioavailable mix. There’s nothing like it in the industry," said Chief Herbalist and Co-Founder, Ben LeVine.
Mushroom Beverage Blends
Rasa Debuts Two New Adaptogen and Mushroom Beverage Mixes
Trend Themes
1. Adaptogens for Beverage Mixes - Using adaptogens in beverage mixes presents an opportunity for businesses to tap into the growing demand for functional beverages.
2. Mushroom-based Beverages - The growing popularity of mushroom-based beverages presents an opportunity for businesses to create innovative and healthy alternatives to traditional coffee and tea drinks.
3. Herbal Decoction Process - Incorporating the time-honored herbal decoction process in beverage production is a disruptive innovation opportunity for businesses to create unique and flavorful blends with enhanced bioavailability.
Industry Implications
1. Functional Beverages - Companies in the functional beverage industry can leverage the demand for adaptogens and create unique blends that serve a wider consumer base.
2. Coffee and Tea Industry - Innovative companies in the coffee and tea industry can create healthier and more sustainable alternatives using mushrooms and adaptogens, catering to the growing health-conscious consumer base.
3. Herbal Medicine and Supplements - Companies in the herbal medicine and supplements industry can incorporate the herbal decoction process in the production of beverages and supplements, creating products with higher bioavailability and enhanced medicinal properties.