Casamigos is the Official Tequila Supporter of the FIFA World Cup 2026 and for the international tournament, Casamigos created the Quarterita, a new quarter-pint margarita glass made for matchday festivities. With tequila becoming a more integral part of social drinking culture in Britain and the margarita becoming the UK's most searched-for cocktail online, the Quarterita helps to support evolving football culture and a spontaneous, inclusive way of watching the game that offers an alternative to beer as the default on game day.
The pint-shaped margarita glass, created in collaboration with tastemaker Laura Jackson, is sold on her homeware and curation platform, Glassette for stylish at-home entertaining. Additionally, the Quarterita is coming to select pubs, bars and terraces across the UK, including The Audley, The Blue Posts and Ellie's Bar.
Pint-Shaped Margarita Glasses
Casamigos' Quarterita Reimagines Game-Day Drinks for Sports Fans
Trend Themes
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Match-day Cocktailware — Pint-inspired margarita vessels signal a shift toward sport-specific drink formats that blend familiar pub rituals with premium cocktail culture.
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Tequila-led Fandom — As tequila gains social relevance beyond nightlife, football gatherings become a platform for spirits brands to redefine beer-dominated viewing occasions.
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Home-bar Hospitality — Curated glassware tied to major events reflects growing demand for stylish at-home entertaining products that extend venue experiences into domestic settings.
Industry Implications
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Alcoholic Beverages — Premium spirits companies are finding new room for growth by attaching cocktail formats to mainstream sports moments traditionally owned by beer.
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Hospitality — Pubs, bars and terraces gain fresh differentiation through branded serveware and event-based cocktail menus that reshape expectations for game-day drinking.
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Homeware — Design-led drink accessories connected to pop culture and sport create crossover potential between entertaining, gifting and lifestyle retail.