Pure Treats Inc. has rolled out a new marketing campaign for its PureBites brands called "A few simple ingredients, a lot of happy pets." The new campaign was designed to promote the brand's food, treats, and toppers by highlighting their clean-label ingredient lists.
The campaign features a series of nine videos, each of which highlights a specific PureBites products, including RAW Freeze Dried Food or Toppers, PureBites RAW Freeze Dried Treats, Gently Air-Dried Treats, and Squeezables.
"Since 2005, we have been encouraging pet parents to turn the bag around and look at our simple, pure ingredients." says Stuart Menten, marketing director for PureBites. "This campaign really drives home that message, while highlighting the bond we have with our pets and the unsurpassed nutrition and taste that our treats, food, and toppers have to offer."
Pet Food Digital Campaigns
PureBites Debuts Nine-Video Marketing Campaign to Promote Its Pet Food
Trend Themes
1. Clean-label Pet Food - Opportunity for companies to create and market pet food products with simple, clear and natural ingredient lists.
2. Product Highlight Videos - The use of videos to showcase specific pet food products is an innovative way to engage with customers and promote brands in the pet food industry.
3. Bond-driven Marketing - Opportunity for companies to focus on emotional connections with pets and their owners to market their pet food products effectively.
Industry Implications
1. Pet Food - Disruptive innovation opportunities in using social media marketing platforms to showcase pure, healthy and nutritious ingredients used in pet food.
2. Digital Marketing - Disruptive innovation opportunities to showcase pet food products that are relevant and engaging to young, digital-savvy pet owners to drive sales.
3. Pet Industry - Opportunities for the pet industry to innovate and develop pet food products that target the younger demographic aiming for free-from ingredients, eco-friendly packaging and direct to porch delivery.