Chobani is ushering in the 2023 fall season with an autumn lineup that includes the new Pumpkin Spice Oatmilk.
Just as the name suggests, Chobani's new Pumpkin Spice Oatmilk is a non-dairy drink infused with rich and warm pumpkin spices. The milk comes from whole grain oats, which means the drink is free of dairy and lactose, while also being a good source of calcium. As Niel Sandfort, Chobani's Chief Innovation Officer explains, "This product is delicious straight up, over ice, or as a pumpkin spice flavor kick to hot and cold coffee, cereal, oatmeal, smoothies, or anywhere else oatmilk is enjoyed."
Of course, the new Pumpkin Spice Oatmilk isn't the only fall-themed product that Chobani is debuting. The brand has also announced the release of Chobani Coffee Creamer Pumpkin Spice Flavored, Chobani Oat Coffee Creamer Pumpkin Spice Flavored, and more.
Pumpkin Spiced Oat Milks
Chobani's New Pumpkin Spice Oatmilk is a Seasonal Sipper
Trend Themes
1. Pumpkin Spice Infused - Chobani's new Pumpkin Spice Oatmilk is a non-dairy drink infused with rich and warm pumpkin spices.
2. Dairy-free and Lactose-free - Chobani's Pumpkin Spice Oatmilk is free of dairy and lactose, catering to consumers looking for plant-based alternatives.
3. Seasonal Flavor Varieties - Chobani is debuting a range of fall-themed products, including Pumpkin Spice Flavored Coffee Creamer and Pumpkin Spice Flavored Oat Coffee Creamer.
Industry Implications
1. Plant-based Beverages - The growing demand for dairy alternatives presents an opportunity for the plant-based beverage industry to capitalize on seasonal flavors like pumpkin spice.
2. Coffee Creamer - The launch of Chobani's Pumpkin Spice Flavored Coffee Creamer taps into the market for specialty coffee creamers and seasonal flavors.
3. Breakfast and Snack Foods - Chobani's Pumpkin Spice Oatmilk can be enjoyed with cereal, oatmeal, and smoothies, offering a disruptive innovation opportunity in the breakfast and snack food market.