In anticipation of the Super Bowl, Planters recently unveiled its "Big Game" commercial that features comedic duo Ken Jeong and Joel McHale. The pair discuss the #PlantersAllorOne debate, asking fans how they eat their nuts -- all at once or one at a time. PLANTERS® brand's Big Game ad shows Jeong, Team "One", and McHale, Team "All," going back and forth on how to eat PLANTERS® Deluxe Mixed Nuts. Unable to reach an agreement, they take it online.
"As fans are getting their PLANTERS® brand snacks ready for the Big Game, my good friend and frenemy, Joel and I are excited to be a part of the tasty debate of how to eat your mixed nuts," said Team "One" lead, Ken Jeong. "I believe eating your mixed nuts one at a time is the right way to snack on your PLANTERS® Deluxe Mixed Nuts so you can appreciate and savor each tasty nut to the fullest!"
Hilarious Mixed Nuts Campaigns
Ken Jeong and Joel McHale Take Part in the #Plantersallorone Debate
Trend Themes
1. Comedic Super Bowl Commercials - Opportunity for brands to use humor in order to break through the noise and stand out during the Super Bowl.
2. Social Media Campaigns - Opportunity for brands to engage with their audience and generate buzz through social media campaigns and debates.
3. Personalized Snacking Experience - Opportunity for brands to offer a unique and personalized snacking experience, such as choosing how to eat mixed nuts, to attract and retain customers.
Industry Implications
1. Food and Beverage - Brands can use creative and humorous marketing campaigns, along with personalized snacking experiences, to stand out in the highly competitive food and beverage industry.
2. Entertainment - Brands can partner with comedians or celebrities to create attention-grabbing commercials and generate buzz around events like the Super Bowl, presenting an area of growth within the entertainment industry.
3. Advertising and Marketing - The use of social media campaigns and debates provides new opportunities for companies to connect with their audience and utilize new technologies and trends to improve their advertising and marketing strategies.