Burger King is looking to inject the taste of Philly into its menu with the launch of the new Philly Chicken Sandwich.
Currently being tested at select locations, the new Philly Chicken Sandwich offers a Philadelphia-inspired twist on the brand's signature chicken sandwich. The new sandwich essentially tried to mimic the authentic Philly cheesesteak experience by pairing a crispy white meat breast fillet with Provolone cheese, red and green bell peppers, grilled onions, and BK’s Royal Sauce.
If this new sandwich sound surprisingly familiar, that's because it is. Back in 2013. Burger King offered a very similar Philly Original Chicken Sandwich, which paired a lightly breaded chicken fillet with grilled onions, bell peppers, American cheese, and creamy cheese sauce. The biggest difference is that this previous sandwich was served on a long, sesame seed bun.
Philly-Style Chicken Sandwiches
Burger King is Testing Out a New Philly Chicken Sandwich
Trend Themes
1. Philly-inspired Fast Food - There is an opportunity for fast food chains to create variations of classic regional food favorites for their menus.
2. Revamped Classic Offerings - Brands can generate renewed interest in classic menu items by giving them a modern twist that still nods towards their original creation.
3. Sustainable, Environmentally-friendly Fast Food - There is an opportunity for restaurants to explore more sustainable food sourcing and preparation methods to meet consumer demands for a more eco-friendly fast food industry.
Industry Implications
1. Fast Food - Fast food companies could investigate opportunities to create new menu items that pay homage to American regional favorites as a limited time offering.
2. Food and Beverage - Food and beverage companies can develop reinvented classic menu items that bring back nostalgia while catering to changing customer preferences.
3. Sustainability - The fast food industry can explore operational changes which offer sustainable, environmentally-friendly even compostable fast food options.