Armadillo, the esteemed Australian rug brand, has recently celebrated the opening of its new showroom in Los Angeles, situated in the prestigious La Cienega Design Quarter. This launch not only signifies the brand's impressive expansion but also highlights its commitment to sustainability and philanthropy. In tandem with the showroom debut, Armadillo has introduced 'Petra,' a collection that ventures into the realm of Berber-style rugs. This line is a testament to the brand's dedication to understated elegance, featuring a plush, thick pile that embodies the spirit of the 70s with a modern twist.
The 'Petra' collection is designed to infuse homes with a sense of luxurious comfort, ideal for festive gatherings. It boasts the brand's thickest pile yet, available in five serene shades: Storm, Arctic, Cloud, Sparrow, and Blanc. With prices ranging from $2,105 to $6,185, 'Petra' represents one of the brand's most opulent offerings.
Armadillo's new showroom, their sixth, reflects the founders' vision of a space that harmonizes with the brand's female leadership. Collaborating with Studio GOSS, the design incorporates feminine nuances reminiscent of Parisian and Tokyo fashion ateliers, while maintaining the brand's signature aesthetic of concrete, oak, brass, and blackened steel. Emphasizing their eco-friendly ethos, the showroom operates entirely on renewable energy, showcasing Armadillo's dedication to environmental responsibility.
70s-Inspired Plush Shag Rags
Armadillo Debuts Eco-Friendly 'Petra' Rug Collection in L.A. Showroom
Trend Themes
1. 70s-inspired Design - The 'Petra' rug collection embodies the 70s spirit with a modern twist, offering a trend for interior designers to explore nostalgic aesthetics.
2. Sustainable Luxury - Armadillo's commitment to sustainability and philanthropy with the 'Petra' collection presents an opportunity for eco-conscious industries to tap into the growing demand for eco-friendly luxury products.
3. Female-centric Showrooms - Armadillo's new showroom design, with feminine nuances, reflects a trend towards female-centered spaces, providing an opportunity for businesses in the design industry to cater to this market segment.
Industry Implications
1. Interior Design - The 'Petra' rug collection offers interior designers the chance to incorporate 70s-inspired design elements into their projects.
2. Luxury Home Goods - Armadillo's sustainable and opulent 'Petra' collection opens opportunities for luxury home goods brands to create eco-friendly products with a high-end appeal.
3. Design Showrooms - The concept of female-centric showrooms, demonstrated by Armadillo's new showroom, presents an opportunity for design showrooms to attract and cater to a female customer base.