Bundle x Joy is a woman and Hispanic-owned dog company that specializes in healthy, nutrition-forward pet superfood products. The company has close working relationships with experienced nutritionists who help it craft formulas and then offer them as "personalized pet care products and bundles that meet the needs of your furry best friend across food, treats, and supplements." The brand also offers an in-house quiz to help you determined the best nutrition combo for your pet.
Bundle x Joy's range of pet superfood boasts "real meat as the first ingredient," followed by 20 plant-based superfoods and added probiotics. Consumers may choose between the Vibrant Salmon Recipe, the Golden Chicken Recipe, and the Brave Lamb Recipe. All of these options are grain-free.
Additionally, Bundle x Joy gives back by contributing three percent of its profit to funding women-led entrepreneurship and community building.
Nutritionist-Approved Pet Superfood Lines
Bundle x Joy is Health-focused, Ethical, and Playful
Trend Themes
1. Health-forward Pet Food - Bundle x Joy's focus on nutrition-forward pet food creates opportunities for the development of more health-conscious pet food and supplement products.
2. Personalized Pet Care - Bundle x Joy's use of a quiz to determine individualized nutrition needs presents opportunities for the development of personalized pet care products and services.
3. Ethical Pet Companies - Bundle x Joy's commitment to contributing profits to funding women-led entrepreneurship and community building highlights a trend towards ethical pet companies that prioritize social responsibility.
Industry Implications
1. Pet Food Manufacturing - Bundle x Joy's approach to pet nutrition provides opportunities for pet food manufacturers to adopt a more health-focused and personalized approach to their products.
2. Pet Retail - Bundle x Joy's emphasis on personalized pet care creates opportunities for pet retailers to offer tailored product offerings and personalized nutrition consultations for their customers' pets.
3. Socially Responsible Business - Bundle x Joy's mission to fund women-led entrepreneurship and community building highlights a trend towards socially responsible businesses, creating opportunities for businesses to give back and make a positive impact on their communities.