Bisto is elevating the gravy aisle with the debut of its new Peri-Peri Gravy Granules.
This latest launch speaks directly to the shifting tastes of modern home cooks, especially those seeking global-inspired flavours that bring excitement to everyday dishes. With the popularity of spicy and takeaway-style meals on the rise, Bisto’s Peri-Peri gravy offers an easy way to elevate everything from grilled chicken to loaded fries.
By pushing the boundaries of what gravy can be, Bisto hopes to appeal to younger, flavour-forward consumers looking for new ways to spice up their routines.
"Gravy is no longer just for Sundays. With the launch of our new Peri-Peri Gravy Granules, we are helping retailers tap into this growth opportunity by making it easy for shoppers to incorporate popular restaurant-inspired flavours into their meals," said Mark Alldred, marketing director of flavors and seasonings at Premier Foods.
Spiced Gravy Mixes
Bisto Unveils the Peri-Peri Gravy Granules for Easy Meal Topping
Trend Themes
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Global-inspired Flavour Infusion — The integration of global spices like peri-peri into traditionally bland categories such as gravy represents an opportunity to attract adventurous eaters seeking cultural culinary experiences at home.
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Spicy Meal Enhancements — The rising demand for heat in ordinary meals is a clear indication that consumers are eager for spicy enhancements that transform basic dishes into vibrant, memorable creations.
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Convenient Culinary Innovation — The creation of ready-to-use, flavor-packed forms like gravy granules highlights a shift towards convenience without sacrificing the complexity and excitement of gourmet cooking.
Industry Implications
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Flavors and Seasonings — The flavors and seasonings industry can explore the fusion of traditional and exotic tastes to cater to an expanding market of consumers eager for bold, new culinary experiences.
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Packaged Foods — Packaged food companies are well-positioned to capture the interest of consumers by offering innovative, spice-infused products that simulate restaurant-quality meals at home.
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Food Retail — Retailers can capitalize on the consumer love for diverse, globally-inspired offerings by expanding their product lines to include unique spice blends and meal enhancers.