Peloton has announced the availability of the Peloton Row in Canada, following survey results that showed over 50% of Canadians are interested in using indoor rowing machines for exercise.
The Peloton Row, which is now on sale online and in Peloton stores across the country, offers a low-impact, full-body cardio and strength workout experience. It combines innovative software, premium hardware design, and exclusive content that are synonymous with the Peloton brand. The Row offers various features and content for all levels, including instructed rowing classes, row bootcamps, scenic rowing, and the option for self-guided workouts.
The Peloton Row comes with a 23.8" HD swivel screen, personalized pace targets, electronically-controlled resistance, and vertical stowability for easy storage. The introductory offer price for the Peloton Row is $3,570 CAD until January 9, 2024, with financing options available. The Peloton Row is now available for purchase in all regions to which Peloton delivers in Canada.
Premium Rowing Machines
Peloton Grows Hardware Portfolio with Official Launch of Peloton Row
Trend Themes
1. Indoor Rowing Machines - The availability of Peloton Row in Canada highlights the growing interest in indoor rowing machines for exercise.
2. Low-impact Full-body Workout - Peloton Row offers a low-impact, full-body cardio and strength workout experience, catering to the increasing demand for such fitness options.
3. Innovative Fitness Technology - Peloton Row combines innovative software, premium hardware design, and exclusive content, showcasing the potential for disruptive innovation in the fitness technology sector.
Industry Implications
1. Fitness Equipment - The availability and popularity of indoor rowing machines like Peloton Row indicates a potential disruption in the fitness equipment industry.
2. Digital Fitness - Peloton's expansion into offering instructed rowing classes and other fitness content demonstrates the potential for disruption in the digital fitness industry.
3. Home Gym Equipment - Peloton Row's compact design and vertical stowability address the need for convenient and space-saving home gym equipment, presenting a potential area for disruption.