Hot on the heels of Pantone announcing Peach Fuzz as the 2024 Color of the Year, dsm-firmenich released a Peach Fuzz fragrance in partnership with Pantone. This captivating, color-inspired scent was revealed at the Pantone release party in New York as part of an immersive, multi-sensory experience.
Pantone chose Peach Fuzz as the Color of the Year 2024 as a feel-good color that conveys a desire for closeness, togetherness and caring. As an emotive color, the essence of Peach Fuzz was recreated with aroma using EmotiON, a program that creates wellness fragrances with scientifically validated emotional, psychological and physical benefits. The Peach Fuzz fragrance boasts top notes of sparkling bergamot and osmanthus, a heart of orris and orange blossom, and a grounding base of Vetiver Haiti and Glowing Amber.
The Peach Fuzz fragrance has been used to create a Peach Fuzz Eau de Parfum, as well as a candle.
Color-Inspired Fragrances
dsm-firmenich & Pantone Unveiled a Peach Fuzz Fragrance
Trend Themes
1. Color-inspired Fragrances - The release of the Peach Fuzz fragrance in partnership with Pantone taps into the trend of color-inspired fragrances.
2. Emotive Fragrance Creation - The use of EmotiON program to recreate the essence of Peach Fuzz with aroma highlights the trend of creating wellness fragrances with emotional benefits.
3. Multi-sensory Experiences - The immersive Pantone release party in New York that featured the reveal of the Peach Fuzz fragrance showcases the trend of incorporating multiple senses to enhance the consumer experience.
Industry Implications
1. Fragrance - The partnership between dsm-firmenich and Pantone to create the Peach Fuzz fragrance presents opportunities for the fragrance industry to explore new color-inspired scents.
2. Wellness - The use of the EmotiON program to create emotionally beneficial fragrances like the Peach Fuzz scent opens up possibilities for the wellness industry to tap into the power of scent.
3. Event Planning - The immersive and multi-sensory Pantone release party in New York where the Peach Fuzz fragrance was unveiled highlights the potential for the event planning industry to create unique and memorable experiences.