This summer, Dunkin' teamed up with viral clothing brand Parke on the Parke Daydream Refresher, a curated Parke Perfect Sips beverage lineup that can be accessed in-app, and a limited-edition Parke x Dunkin’ apparel collection.
The star of the collab is undeniably the Parke Daydream Refresher, a summery pink drink that features not one but three strawberry flavors—Strawberry Dragonfruit, a strawberry flavor shot and fluffy Strawberry Cold Foam on top—alongside creamy oatmilk. This triple-strawberry beverage is coming to Dunkin' locations nationwide on July 17th, and guests who purchase the Parke Daydream Refresher on launch day will get a limited-edition Parke Tumbler at participating locations, while supplies last.
Other colorful refreshments are in focus in the Parke Perfect Sips Collection, which recommends fruity favorites like the Pink Mango Daydream Refresher and Coconut Cloud Limeade.
Triple-Strawberry Drinks
Dunkin' Introduced the Parke Daydream Refresher & Limited-Edition Apparel
Trend Themes
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Triple-flavor Beverages — Layered flavor formats create premium limited-time drinks that stand out visually while encouraging repeat purchases and social sharing.
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Apparel-food Collaborations — Fashion-linked menu launches blend lifestyle identity with everyday consumption, expanding brand relevance beyond traditional product categories.
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App-based Curated Menus — Digital-exclusive beverage collections turn mobile ordering into a discovery channel for seasonal preferences, personalization and loyalty engagement.
Industry Implications
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Quick-service Restaurants — Limited-edition drinks with collectible incentives provide chains with new ways to drive traffic around seasonal launches.
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Fashion Retail — Co-branded apparel tied to food moments positions clothing labels inside high-frequency consumer rituals and pop-culture conversations.
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Non-alcoholic Beverages — Color-forward refreshers with plant-based ingredients reflect demand for indulgent, photogenic drinks that feel lighter than traditional café offerings.