Canned sparkling water brand Not Beer is launching Not Beer Vibed, a new line of cannabis seltzers that pair real fruit juice with THC for mood enhancement, creativity and upliftment, plus CBD for a sense of calm, grounded relaxation. This fast-acting cannabis seltzer taps into advanced nanoemulsion technology and sets itself apart from other cannabis beverages or edibles by focusing on flavor, rapid onset, reliable potency, no added sugar and formulas that are low in calories.
These juicy cannabis seltzers with 10mg THC and 10mg CBD made their debut in three varieties: Rosy Raspberry, Ruby Grapefruit and Golden Pineapple. These bliss-boosting, stress-relieving drinks are positioned as alternatives to alcoholic options, especially when it comes to avoiding hangovers, hangxiety, and generally feeling low after consumption.
Juicy Cannabis Seltzers
Not Beer Vibed Features Real Fruit Juice, THC and CBD
Trend Themes
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Nanoemulsion Technology in Beverages — The application of advanced nanoemulsion technology in beverages enhances the bioavailability and rapid onset of cannabis effects, setting a new standard for consumer expectations in functional drinks.
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Cannabis-infused Low-calorie Beverages — The emergence of cannabis-infused drinks with low-calorie content meets a growing demand for health-conscious lifestyle products that provide mood enhancement without the drawbacks of sugar and calories.
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Functional Flavorful Seltzers — Crafting seltzers that focus on delivering both functionality and flavor disrupts traditional beverage markets by aligning with consumers' desire for holistic wellness drinks.
Industry Implications
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Cannabis-infused Beverages — The integration of THC and CBD in beverages is leading an innovative shift in both the cannabis and drink industry, catering to evolving consumer preferences for multifunctional drinks.
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Health and Wellness Drinks — The health and wellness drink industry is seeing disruptions as consumers increasingly favor beverages that combine physical relaxation and mental enhancement without negative side effects.
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Alcohol Alternatives — Seltzers offering the social benefits of alcohol without its adverse effects open up opportunities in the alcohol alternatives market, attracting consumers seeking healthier lifestyle choices.