Nākd Granola is being launched by Natural Balance Foods as a series of breakfast cereals for the UK market that are perfect for consumers to incorporate into their daily regime.
The product is crafted with a 100% plant-based recipe that's high in fiber, 100% natural and made with no added sugar for a healthful profile. The cereal comes in three flavor options including Cocoa Orange, Blueberry Muffin and Peanut Delight, which are each inspired by the brand's most popular snack bar flavors. The granolas are launching in 365-gram packs priced at £3.75 each.
Marketing Director Jo Agnew commented on the new Nākd Granola saying, "As our first brand extension outside of bars, we wanted to make sure we were tapping into an area where our expertise could really shine. The cereals category has faced challenges, but we can see that granola is going from strength to strength – to keep this momentum going, retailers need to offer choice."
Snack Bar-Inspired Granolas
Nākd Granola Comes in Three Tasty Flavor Options
Trend Themes
1. Plant-based Breakfast Cereals - The launch of Nākd Granola highlights the trend of plant-based breakfast cereals that offer healthful profiles without compromising on taste.
2. Snack Bar-inspired Flavors - The incorporation of popular snack bar flavors into Nākd Granola taps into the trend of creating breakfast options that remind consumers of indulgent snacks.
3. Growing Demand for Granola - The success of granola as a breakfast option creates an opportunity for retailers to offer a variety of granola choices to meet consumer demands.
Industry Implications
1. Breakfast Cereal Industry - Nākd Granola's launch in the UK market contributes to the evolving landscape of the breakfast cereal industry with its plant-based and flavor-focused approach.
2. Plant-based Food Industry - The introduction of Nākd Granola highlights the potential for further growth within the plant-based food industry as consumers seek more options for nutritious and sustainable breakfast options.
3. Snack Bar Industry - The expansion of the Nākd brand into granola presents an opportunity for the snack bar industry to explore new product extensions that cater to the rising demand for convenient and healthful snacks.