Canada Goose announces an exciting partnership made in collaboration with Brooklyn-based fashion imprint KidSuper to contribute to the multi-year partnership with the NBA. Simultaneously, the new collection also shines a spotlight on Canada Goose's new Global Brand Ambassador and NBA All-Star athlete Shai Gilgeous-Alexander. Proving to be an excellent choice, Gilgeous-Alexander was named one of the most influential men in fashion in the league and the Most Stylish Man of the Year by GQ in 2022.
The limited-edition collection is representative of all the contributing efforts and their shared values rooted in sports, art, and culture. As a result, the capsule boasts a bold aesthetic with an energetic perspective on streetwear -- this taps into KidSuper's unique design supported by Canada Goose's expertise in craftsmanship. Founder of KidSuper, Colm Dillane states, "I approach life as an adventure, every single day and I’m constantly inspired by communities with a
distinct culture at their heart – whether in fashion, art, sport or music. It’s been a real
collaborative partnership with Canada Goose, pushing the boundaries of art and design to create a truly
original collection that brings together fun and functionality."
His artwork is the root of the entire capsule with pieces detailed with two unique visuals starting with the 'Purple Crowd' -- this is an abstract group of fans in a stadium to honor the community of sports fan culture. The second is 'Landscape' -- this is a celebration of Canada Goose's 'Live in the Open' concept as it showcases snowy mountain peaks. The products include the Reversible Fleece Jacket, the Reversible Vest, the Crofton Puffer, and the Jacquar Toque.
Adventure-Inspired Outerwear Campaigns
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Trend Themes
1. Adventure-inspired Fashion Collaborations - The collaboration between Canada Goose and KidSuper highlights the trend of adventure-inspired fashion collaborations in the industry.
2. Bold Aesthetic in Streetwear - The limited-edition collection showcases a bold aesthetic that taps into the trend of bold streetwear styles.
3. Art-inspired Fashion Capsules - KidSuper's artwork as the root of the collection reflects the trend of art-inspired fashion capsules in the market.
Industry Implications
1. Fashion Retail - The collaboration between Canada Goose and KidSuper presents disruptive innovation opportunities in the fashion retail industry.
2. Sportswear - The partnership between Canada Goose, KidSuper, and the NBA highlights potential disruptive innovations in the sportswear industry.
3. Streetwear - The bold aesthetic of the collaboration collection opens up disruptive innovation opportunities in the streetwear industry.