Recently, STARRY®—"the official soft drink of the NBA, WNBA, and NBA G League in North America," announced its plans for its NBA All-Star campaign and also welcomed Milwaukee Bucks’ superstar and NBA Champion Giannis Antetokounmpo to its athlete roster.
Antetokounmpo is featured in the brand's new commercial which is dubbed 'It's Time To See Other Sodas' and which debuted during the State Farm All-Star Saturday Night. The video "chronicles STARRY mascots Lem and Lime winning over Giannis's loyalty in a press conference."
The NBA All-Star campaign by STARRY® also includes a range of special activations aiming to entertain fans—from the STARRY Three-Point Contest to STARRY AR3NA. Social activations like a ticket giveaway and a Greek getaway promotion are also in place.
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
Trend Themes
1. NBA All-star Activations - Explore innovative ways for brands to engage fans through interactive experiences and promotions during major sporting events.
2. Athlete Endorsement Partnerships - Discover the impact of aligning with popular athletes to create captivating marketing campaigns that resonate with consumers.
3. Branded Content Collaborations - Unveil opportunities for brands to leverage creative storytelling and engaging commercials featuring celebrities for effective brand promotion.
Industry Implications
1. Beverage - Witness how beverage companies can elevate their marketing strategies through partnerships with sports organizations and high-profile athletes.
2. Advertising - Identify the potential for advertising agencies to craft engaging campaigns that blend sports, entertainment, and brand endorsements for maximum impact.
3. Hospitality - Recognize the value of hospitality businesses in creating memorable experiences and promotions tied to major sports events to attract and retain customers.