Monchique Water launches a label-free bottle, that is totally produced from other bottles: the Monchique Natura is produced entirely from recycled PET (rPET) and is 100% recyclable. This innovative packaging revolutionizes design conventions by eliminating labels, as a way to also "raise awareness of the value of inclusion in a society that should be free of prejudice" (Vitor Hugo Gonçalves, CEO). Monchique Natura combines minimalism and functionality in a truly audacious and bold way. This innovation will allow Água Monchique to avoid using 19 tons of virgin PET for every million Monchique Natura produced.
Furthermore, it is a special product that reaches the market with a unique communication campaign. Supported by the claim "A World Without Labels" focused on five life stories, which truly inspire us all as meritorious examples that overcome the labels imposed by society.
The actor and author of the book "There is no Impossible", Paulo Azevedo, the plus-size model Ana Lima, the boxing trainer Sandro Borges, the creator of OncoGlam magazine, Beatriz Viegas, and the dancer Kimberley Ribeiro, are the voice and face of the values that the brand intends to reinforce with this campaign: equality and individual appreciation, respecting the choices and differences of each one.
Sustainable Inclusive Bottles
The Monchique Natura Champions Sustainability and Social Inclusion
Trend Themes
1. Label-free Packaging - Monchique Water launches a label-free bottle, revolutionizing design conventions and promoting sustainability.
2. Recycled PET (rpet) - The Monchique Natura bottle is made entirely from recycled PET, offering a sustainable packaging solution.
3. Inclusive Advertising Campaigns - The unique communication campaign of Monchique Natura promotes equality and individual appreciation, breaking societal labels.
Industry Implications
1. Beverage Packaging - The sustainable and label-free packaging trend creates opportunities for innovative beverage packaging solutions.
2. Recycling - The use of recycled PET in the Monchique Natura bottle presents opportunities for the recycling industry to scale up their operations.
3. Marketing and Advertising - The inclusive advertising campaign of Monchique Natura showcases the potential for disrupting traditional marketing strategies and promoting social values.