M&S Food is launching the M&S Food x Zoe Gut Shot, a new milk kefir with berries. Formulated with over five billion live cultures from 14 unique strains, this kefir is intended for consumption to improve overall gut health and promote a balanced diet. Driven by consumer demand for more digestive health products, the M&S Food x Zoe Gut Shot can be enjoyed with the former's Good Gut range that includes cereals, yogurts, and drinks.
"At M&S, we want all of our food to be exceptional, delicious, of the highest quality, sourced and made with care — offering customers value with values," says Alex Freudmann, managing director of M&S Food. "We always ensure a healthy choice is a delicious choice and we’re proud to be at the forefront of gut health innovation."
Collaborative Digestive Drinks
The M&S Food x Zoe Gut Shot is a Berry-Flavored Kefir Drink
Trend Themes
1. Digestive Health Products - Consumer demand for more digestive health products is driving the growth of the M&S Food x Zoe Gut Shot.
2. Milk Kefir - The M&S Food x Zoe Gut Shot utilizes milk kefir as a base to promote overall gut health.
3. Live Cultures - The inclusion of over five billion live cultures from 14 unique strains in the M&S Food x Zoe Gut Shot taps into the growing interest in probiotics and gut health.
Industry Implications
1. Food Retail - The launch of the M&S Food x Zoe Gut Shot highlights the opportunity for food retail companies to tap into the demand for digestive health products.
2. Dairy - The use of milk kefir in the M&S Food x Zoe Gut Shot showcases the potential for innovation in the dairy industry to cater to consumers' gut health needs.
3. Functional Beverages - The inclusion of live cultures in the M&S Food x Zoe Gut Shot demonstrates the potential for the beverage industry to expand its offerings with gut-healthy drinks.