Mr. Muscle, a British hard surface cleaning brand, launched an innovative on-shelf POS display to promote their signature product in the Philippines. The unique display, which features a vibrant cardboard construction, was located in the middle of the cleaning supplies aisle within a major Philipino supermarket.
More specifically, the on-shelf display consists of a rectangular, window-like construction dressed in the brand's iconic orange color scheme. The Mr. Muscle logo sits at the top left corner of the frame, while the tagline, "Make Tough Cleaning Easy," runs along its bottom. What makes this display particularly notable, aside from its eye-catching design, is that it can be customized to any size, allowing Mr. Muscle a great deal of flexibility in terms of in-store set-up.
Attention-Grabbing On-Shelf Displays
Mr. Muscle's New Display Utilizes Old-School Retail Tactics
Trend Themes
1. Customizable On-shelf Displays - The ability to customize display size allows for versatile in-store set-up and potential collaborations with other brands.
2. Vibrant Cardboard Construction - Innovative use of materials, such as vibrant cardboard, can create unique brand experiences and visually memorable displays, potentially disrupting traditional retail store practices.
3. Old-school Retail Tactics - Reviving old-school retail tactics, such as eye-catching on-shelf displays, can still be effective in capturing consumer attention and boosting brand recognition in saturated markets.
Industry Implications
1. Retail - Retail companies can explore new ways of captivating customers in physical stores, such as customizable and visually appealing on-shelf displays.
2. Advertising - Creating eye-catching and memorable on-shelf displays can provide brands with an unconventional advertising platform, allowing them to stand out from competitors and generate buzz.
3. Product Packaging - The use of innovative materials in product packaging, such as vibrant cardboard, can lead to visually appealing displays that draw consumers in and increase brand recognition.