‘Mint Oreo’ ice cream has been permanently added to the Oreo brand's lineup of frozen treats. The frozen delight has an Oreo cookie foundation mixed with mint ice cream, allowing fans of the popular flavor to enjoy both treats in a single format. The Oreo ice cream, Oreo ice cream cones, Oreo ice cream sandwiches, and Oreo ice cream bars marked the beginning of Oreo's Frozen Treats collection. The ‘Mint Oreo’ flavor will be available in retail stores across the U.S.
"Last year, with the launch of Oreo Frozen Treats, we were delighted to offer a new way to enjoy the iconic taste of Oreo cookies," said Sydney Kranzmann, senior brand manager, Oreo US. "Fans loved the frozen take on the cookie they know and love and now, with the launch of Oreo Mint Frozen Treats, we have an opportunity to playfully reinvent ways for our loyal fans to enjoy one of their favorite Oreo cookie flavors."
Mint-Flavored Frozen Treats
Oreo Adds 'Mint Oreo' Ice Cream to its Frozen Treats Collection
Trend Themes
1. Mint-flavored Frozen Treats - Mint-flavored frozen treats have gained popularity in the frozen treat industry with Oreo's launching of 'Mint Oreo' ice cream.
2. Iconic Flavor Combinations - Flavor combinations of popular snacks or treats have the potential to create innovative and unique frozen desserts, as evidenced by Oreo's 'Mint Oreo' ice cream.
3. Reinventing Classic Flavors - Reinventing classic flavors of popular treats or snacks can add new excitement and interest for consumers, as demonstrated by Oreo's new 'Mint Oreo' ice cream flavor.
Industry Implications
1. Frozen Treats Industry - The frozen treats industry can stay relevant and increase sales by offering innovative and new flavor combinations, such as 'Mint Oreo' ice cream.
2. Consumer Packaged Goods - Consumer packaged goods companies have the opportunity to reinvent classic flavors and offer new and unique products, similar to Oreo's new 'Mint Oreo' ice cream flavor.
3. Grocery Store Industry - Grocery stores can attract customers by offering unique and innovative flavors of frozen treats, like 'Mint Oreo' ice cream, and increasing sales in the frozen aisle.