Grubhub announced a new partnership with MasterChef accompanying a delivery-only restaurant concept titled 'MasterChef Table.' This restaurant will only be available on the Grubhub platform in select markets across the United States.
With MasterChef Table, Grubhub is seeking to bring new, premium experiences to its customers inspired by the award-winning TV show MasterChef. The restaurant concept features a curated menu of 11 items, comprised of appetizers and comfort foods created by chefs who appeared on the MasterChef series, such as Dorian Hunter from Season 10 or Kelsey Murphy from Season 11.
In addition to launching this exclusive delivery-only concept, Grubhub is giving away a chef-inspired meal and table from maître d’. From June 2nd to June 5th, diners in New York can enter the code TABLE at checkout to be automatically entered to win.
Delivery-Only TV Restaurants
Grubhub Announced a Restaurant Concept with MasterChef
Trend Themes
1. Delivery-only Restaurants - Opportunity for restaurants to reach more customers and expand their services by partnering with food delivery platforms like Grubhub.
2. Celebrity Chef Collaborations - Disruptive innovation opportunity to create exclusive menu items inspired by popular TV shows or chef personalities to attract new audiences and increase sales.
3. Interactive Dining Experiences - Opportunity for delivery-only restaurants to create unique and memorable experiences for their customers through creative packaging, personalized notes or digital interactions.
Industry Implications
1. Food Delivery - Grubhub and other food delivery platforms can continue to innovate by creating exclusive partnerships with restaurants and chefs, and offering unique dining experiences to their customers.
2. Tv/film - TV shows and movies can partner with food delivery platforms to create immersive experiences, such as offering exclusive menu items inspired by the show and giving away promotional items.
3. Hospitality - Hotels and resorts can expand their food and beverage offerings by collaborating with delivery-only restaurants, and providing unique dining experiences to their guests through in-room delivery or restaurant pop-ups.