The HoneyBaked Ham Company is looking to help you master the art of hosting this holiday season with a new holiday menu that includes show-stopping dishes like Maple Sweet Potato Souffle and Tuscan Broccoli.
According to a new study commissioned by HoneyBaked, 73% of consumers said ham will be the centerpiece of their holiday dinner table. With that in mind, HoneyBaked has put together a delicious holiday meal that pairs the brand's delicious hams and turkey breasts with gourmet sides like Maple Sweet Potato Souffle, Double Cheddar Macaroni & Cheese, Green Bean Casserole, and Tuscan Broccoli. As Tripp McLaughlin, CMO of The Honey Baked Ham Company, explains, "Food plays a central role in holiday celebrations and traditions, and our signature ham, with its sweet and crunchy glaze, creates a memorable experience for everyone."
Sweet Potato Souffles
HoneyBaked’s 2024 Holiday Menu Includes a Maple Sweet Potato Souffle
Trend Themes
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Gourmet Holiday Sides — The rising popularity of high-end side dishes like Maple Sweet Potato Souffle showcases consumers' desire for luxurious and memorable holiday meals.
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Traditional with A Twist — HoneyBaked's innovative take on traditional staples, such as their unique side dish offerings, reflects a trend of blending classic flavors with contemporary culinary techniques.
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Pre-prepared Holiday Meals — The demand for convenient yet gourmet pre-prepared holiday meals highlights an opportunity for brands to offer premium, ready-to-eat festive dining options.
Industry Implications
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Prepared Food Industry — Prepared holiday meals are gaining traction, appealing to consumers looking for hassle-free yet sumptuous dining experiences.
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Gourmet Food Retail — Retailers focusing on gourmet food items have the advantage of catering to the growing segment of consumers seeking premium, festive dishes.
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Food Delivery Services — Innovative and convenient food delivery services can capitalize on the surge in demand for high-quality, celebratory meal options during the holiday season.