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Grubhub and Taco Bell are Giving Free 'Mango Whip Freeze' Drinks for One Week

Grubhub announced a new collaborative promotion with Taco Bell in order to giveaway free 'Mango Whip Freeze' beverages. The promotion will last from August 6th to August 14th, 2022, and will be valid on all Taco Bell orders of $15 USD or more placed through the Grubhub food delivery app. This promotion is in celebration of National Frozen Drink Day, which Taco Bell and Grubhub have officially decided will take place on Saturday, August 6th, 2022.

The Mango Whip Freeze is a mango-flavored iced slush drink with a unique twist. Rather than being a simple fruit-based slushy, the Mango Whip Freeze features a swirl of vanilla-flavored creamer whipped into it. For customers who prefer to enjoy the drink without the cream, Taco Bell offers the 'Mango Freeze' as an alternative, which is the same beverage without the added creamer.
Trend Themes
1. National Frozen Drink Day - There is an opportunity for food and beverage companies to create unique beverages in celebration of an unofficial holiday.
2. Collaborative Promotions - Brands can partner with each other for collaborative promotions to increase exposure and customer loyalty.
3. Flavor Innovations - There is potential for food and beverage companies to experiment with unique flavor combinations and twists to traditional drinks.
Industry Implications
1. Food Delivery - Food delivery companies can partner with restaurants to offer exclusive promotions to customers and increase sales.
2. Fast Food - Fast food chains can experiment with unique and innovative beverages to attract new customers and increase customer loyalty.
3. Dairy Industry - There is an opportunity for the dairy industry to create and market new creamer flavors for use in blended beverages.

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