The most expensive e-bike in Magicycle's inventory has recently been launched, and it's called the ‘Magicycle Deer.’ The full-suspension ‘Magicycle Deer’ also describes itself as an "SUV e-bike," boasting a large frame and full-suspension fat tires. The bike's downtube conceals a detachable 52V and 20Ah battery pack with a 1,040Wh capacity. The ‘Magicycle Deer’ can travel up to 28 mph (45 km/h) when employing a higher-power pedal assist. 20 mph can be reached by riders who engage the motor using the half-twist throttle without pedaling.
The e-bike is offered in three color options: ‘Neon Green,’ ‘Dawn Yellow,’ and ‘Space Gray,’ and is available in both a step-through and a step-over design. The bike uses a cadence sensor instead of a torque sensor, and unlike most full-suspension e-bikes, the ‘Magicycle Deer’ includes a complete fender set and a rear rack.
Fat Tire Electric Bikes
Magicycle Launches the 'Magicycle Deer' Full Suspension Electric Bike
Trend Themes
1. Full Suspension Electric Bikes - The demand for full-suspension electric bikes that provide a smooth ride on difficult terrains creates an opportunity for manufacturers to produce more high-end and specialized models like the 'Magicycle Deer'.
2. SUV E-bikes - The creation of e-bikes that are marketed as sports utility vehicles fits into the growing trend of active outdoor lifestyles, presenting an opportunity for niche marketing and product differentiation.
3. Detachable Battery Packs - Designing e-bikes with detachable battery packs that can increase both range and portability creates an opportunity for manufacturers to cater to the needs of riders who require longer-range and versatile transportation.
Industry Implications
1. E-bike Manufacturing - Manufacturing and distribution of full-suspension, specialized, and high-end e-bikes like the 'Magicycle Deer' become a lucrative opportunity for the e-bike industry to provide specialized transportation alternatives.
2. Outdoor Sports and Recreation - The launch of e-bikes marketed as 'SUVs' opens the opportunity for sports and recreation industries to provide active lifestyle enthusiasts with equipment that offers rugged durability and electric-assisted power.
3. Battery Manufacturing - Manufacturing and development of detachable high-capacity battery packs for specialized e-bikes creates an opportunity for battery manufacturers to take part in the growth of the e-bike transportation industry.