To be made with real fruit is certainly a major selling point for the food and beverage category, as individuals are looking for ways to be healthier and kinder to their bodies in their everyday lives. Sanzo combines the promise of real fruit infusion in sparkling beverages but it also introduces consumers to Asian-inspired flavors.
The brand has certainly made strides with its Lychee, Mango, and Calamansi varieties for sparking water. Most recently, it launched a brand new flavor—Yuzu. To complicate the offering, Sanzo combines the lemony and tart notes of Yuzu with Ginger for "a balanced punch." In addition to being made with real fruit, the extremely refreshing beverage also boasts no added sugars.
Yuzu-Flavored Sparkling Waters
Sanzo’s Yuzu with Ginger Beverage is Made with Real Fruit
Trend Themes
1. Real Fruit Infused Beverages - Brands can create new market opportunities by introducing real fruit infused beverages that offer a healthier alternative to sugary drinks.
2. Asian-inspired Flavors - Incorporating Asian-inspired flavors into food and beverage offerings can appeal to consumers looking for unique and exotic tastes.
3. Sugar-free Sparkling Beverages - There is a growing demand for sugar-free sparkling beverages, creating opportunities for brands to offer refreshing and healthy drink options.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of real fruit infused beverages and sugar-free sparkling beverages that appeal to consumers seeking healthier drink options.
2. Food Industry - The food industry can explore incorporating Asian-inspired flavors into their products to offer unique tastes and stand out from competitors.
3. Health and Wellness Industry - The health and wellness industry can promote the benefits of real fruit infused beverages and sugar-free sparkling beverages as a healthier option to traditional sugary drinks.