Phygital Fashion Retail Experiences

Macy's mstylelab digital shopping platform has been launched by the brand as a way to blend the physical and digital worlds to create a phygital experience for today's modern shopper. The experience utilizes emerging technologies that focus on Macy's On 34th private label apparel collection to give consumers a modern way to interact with it. The first activation was created with the help of Journee to showcase a surrealist take on New York City for shoppers to interact with, collect their own personalized digital item and more.

Vice President of Interactive Marketing Dave Torres spoke on the Macy's mstylelab digital shopping platform saying, "We are excited to launch mstylelab, the next evolution of our web3 digital strategy, creating a hub for style inspiration and discovery at the intersection of fashion and technology. As we grow and evolve the mstylelab digital platform and community, new activations and experiences will be brought to life creating immersive storytelling focused on fashion and style, in a fun and shoppable environment."