Lingerie brand Love Stories has collaborated with Amsterdam-based designer Tess van Zalinge to create a unique bridal version of its iconic "Lola" briefs. The 'Lola' briefs are crafted from upcycled wedding gowns and veils, fusing old and new concepts in alignment with the iconic wedding phrase. Complete with blue stitching and co-branding on the rear tag, the briefs come with textured floral elements that have a white, tablecloth-style design.
“I love to think that our upcycled Lola briefs are keeping wedding heirlooms, memories and craftsmanship in motion,” says Love Stories’ founder and creative director, Marloes Hoedeman. “It’s been inspiring to work with Tess — who has a conscious awareness of her craft — and celebrate sustainability in lingerie. Whether you wear the briefs for your own wedding night or spoil a friend with a memorable bachelorette gift, the briefs have a modern-vintage feel that’s feminine and beautiful.”
Image Credit: Love Stories, <a rel='nofollow' href='https://hypebae.com/2023/3/love-stories-bridal-lingerie-upcycled-wedding-dresses-details-where-to-buy'>hypebae</a>, <a rel='nofollow' href='https://lovestoriesintimates.com/en/'>lovestoriesintimates</a>
Why This Trend Is Growing
- Upcycling
- Lingerie brands can collaborate with designers to create upcycled versions of their products, tapping into sustainable materials.
- Sustainable Bridal Wear
- Creating sustainable bridal wear with upcycled materials offers a unique approach in the bridal industry and offers new options for environmentally-conscious consumers.
- Combining Old and New
- Combining old wedding gowns and veils with new ideas in lingerie design creates a modern-vintage feel, appealing to customers who value the past and present.
Industries Being Reshaped
- Lingerie
- Collaborating with designers to incorporate upcycled materials is an innovative approach that appeals to environmentally-conscious consumers.
- Bridal Fashion
- Sustainability is growing in importance in the bridal industry, and using upcycled materials is a unique way to tap into this trend.
- Sustainable Fashion
- Using upcycled materials in fashion is a growing trend that appeals to consumers who value sustainability and unique design ideas.
