Win the Day is the second product from cannabis brand Country and it introduces a smokable, light cannabis line that caters to consumers who are looking for lower-dose experiences. Win the Day is described as motivating and energizing and the whole flower pre-rolls are a 1:2 blend of CBD-rich Pineapple Tonic & THC-forward Watermelon Rancher.
Country CEO Jamie Feaster says, "Cannabis today is, on average, four times stronger than it was in 1995 -- but we've seen with the expansion of low-dose edibles and beverages that folks are also looking for a lighter experience." In a market where many brands are focused on products on THC concentrations, Country is setting itself apart with products for the mainstream that support productive, social experiences.
Smokable Light Cannabis Pre-Rolls
Win the Day by Country Shares a Lower-Dose Experience
Trend Themes
1. Light Cannabis Products - Develop lower-dose experiences for consumers looking for a more manageable high.
2. CBD-THC Blends - Create CBD-rich strains with small amounts of THC to provide a balanced experience for users.
3. Mainstream Appeal - Develop products that cater to the average consumer who is not necessarily seeking a strong high.
Industry Implications
1. Cannabis Industry - Create innovative, low-dose products to cater to a wider range of consumers.
2. Wellness Industry - Utilize CBD-rich strains to create motivating and energizing products for wellness and health-minded consumers.
3. Hospitality Industry - Incorporate light cannabis products into experiences for social and productive occasions.