Summer is the season for frozen custard and Lion's Choice is quickly becoming the go-to spot to get your fix with the debut of its new Lemon Meringue Pie Concrete.
Perfect for hot summer days, Lion's Choice is offering a new Lemon Meringue Pie Concrete and Lemon Freeze drink for a limited time. The Lemon Meringue Pie Concrete is a sweet treat that combines the brand’s signature frozen custard with a light lemon flavor and hunks of freshly baked sugar cookies. For even more lemon flavor, you can also try the Lemon Freeze drink, which combines the brand's classic vanilla shake with tart lemon flavor.
Both the Lemon Meringue Pie Concrete and new Lemon Freeze are available now through September 12, 2022.
Pie-Inspired Frozen Custards
Lion’s Choice is Serving Up a New Lemon Meringue Pie Concrete
Trend Themes
1. Summer Frozen Treats - The rise in popularity of frozen custard-based treats during the summer season, paired with unique flavors like lemon meringue pie, presents an opportunity for frozen dessert businesses to expand their menu offerings.
2. Limited-time Offerings - The introduction of limited-time offerings like Lion's Choice's Lemon Meringue Pie Concrete and Lemon Freeze drink can drive customer excitement and create a sense of urgency, presenting a marketing opportunity for businesses to capitalize on.
3. Mixing Flavors and Textures - Combining multiple flavors and textures like tart lemon and sugar cookies in Lion's Choice's Lemon Meringue Pie Concrete creates a unique taste experience that consumers enjoy, opening up opportunities for other businesses to experiment with flavor combinations.
Industry Implications
1. Frozen Dessert - The frozen dessert industry can capitalize on summer demand and create unique flavor offerings, like the lemon meringue pie concrete, to attract customers and drive sales.
2. Restaurant - Restaurants can use limited-time offerings and seasonal flavors like Lion's Choice's Lemon Meringue Pie Concrete to generate buzz and attract new customers, while also testing new menu items for potential permanent offerings.
3. Bakery - Bakeries can experiment with combining their baked goods with frozen desserts like Lion's Choice's use of sugar cookies in their Lemon Meringue Pie Concrete to offer unique treats that set them apart from competitors and drive sales.