American rapper Jadakiss has introduced his new coffee brand Kiss Café in cooperation with his father Bob Phillips and son Jaewon Phillips. Bob, who previously worked in the coffee industry for over 40 years as CEO of Caturra Corp, has gifted his knowledge of the craft to his son and son’s son in support of this generational venture. Jaewon also joined the company in 2018 and works with his grandfather to import and trade international green coffees at Caturra Corp.
Kiss Café debut product is its ‘Beijo’ beans, a medium-dark roast Arabica blend that comes from the lands of Central America. Advertised as "the coffee for coffee lovers," Kiss Café’s debut coffee offerings are available on the company’s website. The brand also has plans to expand to the retail market in the near future.
Rapper-Backed Coffee Companies
Jadakiss Launches His Own Coffee Brand Called Kiss Café
Trend Themes
1. Rapper-backed Coffee Companies - The trend of celebrities launching their own coffee brands creates opportunities for disruptive innovations in coffee marketing and product design.
2. Generational Business Ventures - The trend of generational business ventures like Kiss Café provides opportunities for disruptive innovations in family-owned businesses and succession planning.
3. Direct-to-consumer Coffee Brands - The trend of coffee brands selling directly to consumers via their website provides opportunities for disruptive innovations in e-commerce and supply chain logistics.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can explore opportunities to partner with celebrities and launch collaborative products that cater to consumer interests.
2. Coffee Industry - The coffee industry can explore opportunities to innovate with family-owned businesses and support generational ventures in the global market.
3. E-commerce Industry - The e-commerce industry can explore opportunities to support direct-to-consumer coffee brands by offering supply chain logistics solutions and digital marketing support.