The Jack Link's Fritos Chile Cheese Jerky has been shown off by PepsiCo at the National Association of Convenience Stores (NACS) show 2023 as a crossover snack. The product features the signature 100% beef recipe that Jack Link's is known for, which has been paired with the smoky flavor of Fritos Chili Cheese to give the snack a familiar taste. The product prioritizes a bold flavor and is targeted towards Gen Z consumers who have a penchant for intense tastes in their snacks.
The Jack Link's Fritos Chile Cheese Jerky is also formulated to catch the attention of shoppers who might not usually purchase beef jerky. This could help to expose the brand to a wider audience, while also capitalizing on the popularity of high-protein snacks.
Cheesy Snack-Flavored Beef Jerkys
Jack Link's Fritos Chile Cheese Jerky Features 100% Beef
Trend Themes
1. Crossover Snacks - The Jack Link's Fritos Chile Cheese Jerky is positioned as a crossover snack by combining the flavors of beef jerky and Fritos Chili Cheese, catering to consumers who enjoy unique flavor combinations.
2. Bold Flavors - The product prioritizes a bold flavor by infusing the smoky taste of Fritos Chili Cheese into the 100% beef recipe, appealing to Gen Z consumers who prefer intense flavors in their snacks.
3. High-protein Snacks - The Jack Link's Fritos Chile Cheese Jerky capitalizes on the popularity of high-protein snacks, attracting health-conscious consumers looking for convenient and flavorful protein-rich options.
Industry Implications
1. Snack Food - The introduction of Jack Link's Fritos Chile Cheese Jerky taps into the snack food industry, offering a unique product that combines the appeal of beef jerky and popular snack flavors to capture a wide audience.
2. Meat Snacks - The product targets the meat snacks industry by providing a new flavor combination that stands out in the market and attracts shoppers who may not typically purchase beef jerky.
3. Convenience Stores - Jack Link's Fritos Chile Cheese Jerky's introduction at the National Association of Convenience Stores (NACS) show 2023 indicates an opportunity for convenience store retailers to offer a distinctive and flavorful snack option that appeals to a diverse customer base.