Grocery delivery platform Instacart has announced that it will be launching new advertising capabilities for the brand through its website and app. The new updates will include CPG brand pages that will act as "digital storefronts" where customers can browse and buy products from their most recently shopped retailer.
In addition, according to Instacart, the new updates will also deliver a suite of display ads that will allow brands to develop "a full-funnel marketing strategy throughout the entire consumer shopping journey on Instacart." Brand pages and the new display ad options will join Instacart's already popular advertising tools, including its sponsored product offerings and self-service or managed ad service options.
Other advertising updates include new features in the Instacart Ads self-service portal, Ads Manager. These include new options for daily budgeting, new product content control, and new real-time business analytics.
Grocery Delivery Digital Storefronts
Instacart Has Launched New Advertising Tools for CPG Brands
Trend Themes
1. Digital Storefront Advertising - CPG brands are now able to create digital storefronts on Instacart for customers to browse and buy products, allowing for a more direct approach to online advertising.
2. Full-funnel Marketing on Instacart - Instacart's new suite of display ads and various advertising tools allow CPG brands to develop a full-funnel marketing strategy throughout the entire consumer shopping journey on the platform.
3. Real-time Business Analytics - With the addition of new features on Instacart Ads Manager, CPG brands can now receive real-time business analytics to better analyze and adjust their advertising campaigns.
Industry Implications
1. E-commerce - E-commerce platforms can take a cue from Instacart's digital storefront advertising by offering a more direct approach for brands to advertise and sell products online.
2. Consumer Packaged Goods - CPG brands can leverage Instacart's full-funnel marketing capabilities to better showcase and sell their products on the platform.
3. Advertising Technology - Instacart's advertising updates, including the addition of real-time business analytics, offer opportunities for advertising technology companies to further improve marketing strategies for CPG brands.