TikTok users can now access IMDb movie information directly from the app thanks to a new partnership between the brands to bring the latter’s movie database to a broader audience. By clicking on the link, users will be redirected to an in-app page showcasing the movie's title, related videos, and more information about it. TikTok creators will be able to save movies and show titles to their ‘Favorites’ section within the app, and also add links that bring users to IMDb’s selection of 12 million movies and TV. This feature is only available in the U.S. and the United Kingdom currently.
Nikki Santoro, chief operating officer of IMDb, commented: "This innovative collaboration enables TikTok creators to showcase and share the movies and shows they love, further extending the IMDb mission to help customers discover and decide what to watch and listen to, wherever they are."
In-App Movie Information
IMDb Partners with TikTok to Share Movies and TV to a Wider Audience
Trend Themes
1. In-app Movie Information - Brands can partner with popular social media platforms to align themselves with user-generated content for marketing and promotional purposes.
2. Integrated In-app E-commerce - Integrating e-commerce directly into content consumption apps to optimize buying potential and seamless interaction between consumers and the desired products.
3. Cross-platform Database Sharing - Platforms with similar databases can cross-share user information and product data to create a more cohesive, user-friendly experience for their customers.
Industry Implications
1. Media and Entertainment - Media and entertainment companies can collaborate with social media platforms to optimize promotions and brand recognition to the younger demographic.
2. E-commerce - E-commerce businesses can capitalize on the integration of in-app purchasing to increase revenue and enhance customer satisfaction through seamless transactions.
3. Data and Analytics - Cross-sharing information between platforms provides opportunities for data and analytics services to offer their expertise to businesses looking to enhance their user experiences.