Francesca Tambussi responds to the overpriced and unsustainable average supermarket with the Hyperburgers Inconvenience Store. The prototype store is designed to serve communities rather than businesses. It is designed to run entirely through consumers.
Consumers can drop by the store to pick up anything they need, and in return, they must drop something of value off, similar to a trading market. The store is reserved for groceries and prepared foods. This is an ideal space for home gardeners to stock shelves for direct-to-consumer sales. To finalize a purchase, shoppers use their phones to pay whoever supplied the food. Each item is linked toa peer-to-peer payment system so the money goes directly to the food supplier.
Consumer-Run Supermarkets
The Hyperburgers Inconvenience Store Directly Serves Communities
Trend Themes
1. Consumer-run Supermarkets - Opportunity for retailers to eliminate overhead costs and adopt a peer-to-peer payment system.
2. Direct-to-consumer Sales - Opportunity for home gardeners and small-scale food producers to sell directly to consumers, reducing prices and building trust.
3. Community-based Economies - Opportunity for communities to establish economic systems based on reciprocity and collaboration rather than profit-driven corporations.
Industry Implications
1. Retail - Retailers can leverage the community-based model to reduce costs and increase consumer trust.
2. Agriculture - Small-scale food producers can use the direct-to-consumer model to cut out middlemen and build relationships with customers.
3. Blockchain - Blockchain technology can be deployed to secure and streamline peer-to-peer transactions between consumers and food producers.