The limited-edition HOUNDSTOOTHLESS trench coat for dogs and their humans was created by designer Christian Siriano for Greenies to bring awareness to the canine dental crisis. HOUNDSTOOTHLESS features strategically missing "teeth" to bring attention to the fact that 80% of dogs show signs of oral health issues by the age of three, according to the American Veterinary Medical Association.
Small, medium and large versions of this truly unique trench coat design from the award-winning designer can be won through a sweepstakes, and fortunately for fashion fans and pet owners alike, there will be 150 grand prize winners. Additionally, second-tier prize winners will benefit from dental treats for their dog from Greenies, which play a role in supporting good canine oral health in a fun, flavorful way.
Pet-Matching Trench Coats
Greenies & Christian Siriano Made HOUNDSTOOTHLESS for Pet Parents & Pups
Trend Themes
1. Pet-fashion Collaboration - The collaboration between designer Christian Siriano and Greenies for the HOUNDSTOOTHLESS trench coat highlights the trend of bringing fashion and pet products together.
2. Canine Oral Health Awareness - The creation of HOUNDSTOOTHLESS by Greenies and Christian Siriano addresses the rising trend of raising awareness about oral health issues in dogs.
3. Customized Pet Accessories - The limited-edition HOUNDSTOOTHLESS trench coat for dogs and their owners showcases the growing trend of customization in the pet accessories industry.
Industry Implications
1. Fashion - The collaboration between Christian Siriano and Greenies for the limited-edition trench coat demonstrates the opportunity for fashion brands to expand into the pet accessories market.
2. Pet Products - The creation of HOUNDSTOOTHLESS by Greenies presents an opportunity for pet product companies to develop innovative solutions that promote canine oral health.
3. Sweepstakes and Giveaways - The HOUNDSTOOTHLESS trench coat sweepstakes provides an opportunity for companies to engage with their audience by offering unique and limited-edition prizes.