When winter hits, everyone craves a getaway but between tight schedules and budget constraints and even though it's not always possible, home fragrance can help to provide a sensorial escape. Home air care company Pura announced a partnership with lifestyle brand Mersea and with it, a collection of fragrances that capture the essence of a classic beach vacation.
The relaxing scents in the range include Coconut Sugar with warming vanilla and amber to remind of balmy night spent by the water, and Saltaire with notes of jasmine, citrus, sweet wood and bamboo for a fresh minerality that evokes memories of days spent at the sea. These indulgent, soothing and non-toxic fragrances tap into the power of scent to transport people to warm-weather waterside destinations.
Beachside Home Fragrances
Pura & Mersea Dropped Relaxing Home Fragrances That Remind of the Sea
Trend Themes
1. Home Fragrance - Capturing the essence of a classic beach vacation through soothing and non-toxic scents that transport people to warm-weather waterside destinations.
2. Sensorial Escape - Using home fragrance as a way to provide a sensory experience and a getaway, even when a physical vacation is not possible.
3. Beach-inspired Scents - Creating fragrances that evoke memories of days spent at the sea, with notes of jasmine, citrus, sweet wood, bamboo, vanilla, and amber.
Industry Implications
1. Home Air Care - Partnering with lifestyle brands to create fragrances that capture the essence of a beach vacation, offering a unique sensory experience in home air care.
2. Lifestyle Brands - Collaborating with home air care companies to develop fragrances that provide a sensorial escape, aligning with their brand identity and offering a new product line.
3. Non-toxic Fragrances - Tapping into the growing demand for non-toxic home fragrance options that still provide a soothing and indulgent experience.