Peach iced tea, mango sorbet and coconut whip are not just delicious things to eat or drink, they're the flavors of Hismile Toothpaste. These uniquely flavored oral care products set themselves apart from the many minty options on the market and they boast packaging that's just as unconventional. The products are dispensed from colorful pump packaging that adds an attractive pop of color to bathroom countertops.
Hismile has "changed everything to do with how me and my kids brush our teeth," Kim Kardashian told her millions of followers on Instagram, "I could not get them out of this minty toothpaste situation that they hate, so this is going to blow your mind. Brushing teeth now with everybody is just so much easier."
Fruit-Flavored Toothpastes
Hismile Toothpaste Comes in Flavors Like Peach Iced Tea & Watermelon
Trend Themes
1. Fruit-flavored Toothpastes - Oral care companies can explore creating unique fruit flavors for their toothpaste line to differentiate themselves from the many minty options out there.
2. Colorful Packaging - Exploring unconventional packaging options for oral care products can add a pop of color to bathroom countertops and attract consumers.
3. Celebrity Endorsements - Partnering with celebrities to endorse oral care products on social media could increase brand visibility and attract a wider audience.
Industry Implications
1. Oral Care - Companies in the oral care industry can innovate by exploring new flavors and packaging design for their toothpaste products.
2. Packaging - In the packaging industry, companies can explore unconventional packaging options to make products stand out on shelves and attract consumers.
3. Influencer Marketing - The marketing industry can explore utilizing social media influencers to endorse and promote a wider range of products, including oral care products with unique flavors and packaging.