ASICS and HAL STUDIOS remix the classic Gel-Kayano 20 running model, which originated from the early 2010s. It is now imagined with a velcro strap over the forefoot for a lifestyle look. The upper is made with a thick mesh material at the base foundation, giving it a breathable material.
The most notable part of the shoe is the three velcro straps that cover the top and also continue as a part of the ASICS branding on the side of the shoe. It is decorated with a contrasting touch with a line that runs through. Additionally, there is a new lace accent that is applied to the side of the shoe and two colorways were presented online on JohnBouquet's Instagram.
Velcro-Enclosed Lifestyle Sneakers
ASICS and HAL STUDIOS Remixes the Gel-Kayano 20
Trend Themes
1. Velcro-enclosed Lifestyle Footwear - Opportunity for creating customizable and adaptable footwear designs with velcro straps for varied styling options.
2. Mesh-based Shoe Design - Exploring innovative ways to incorporate breathable mesh materials in footwear construction for enhanced comfort and ventilation.
3. Lace Accents in Footwear - Potential to introduce unique lace accents as distinctive design elements in shoes, offering a fresh aesthetic appeal.
Industry Implications
1. Footwear Manufacturing - Incorporating velcro technology in shoe production processes to cater to consumer preferences for convenient and customizable footwear.
2. Textile and Material Innovation - Advancing material technologies to develop high-performance mesh fabrics that enhance breathability and comfort in various footwear applications.
3. Fashion and Design - Leveraging lace accents as a trend in footwear design to inspire creativity and unique style expression in the fashion industry.