Things are getting cheesy over at Taco Bell with word that the brand is testing out new Grilled Cheese Nacho Fries.
Currently part of a product test at participating locations in Sacramento, California, the new Grilled Cheese Nacho Fries are a delicious hybrid of some current Taco Bell favorites. More specifically, the new fries take inspiration from Taco Bell’s Grilled Cheese Burrito, which offers a delicious mix of cheesy and savory flavors. The new Grilled Cheese Nacho Fries start with a bed of seasoned fries topped with grilled marinated steak, warm nacho cheese sauce, creamy Chipotle sauce, and a trio of mozzarella, cheddar, and pepper jack cheeses. The whole thing is then grilled to make the cheese extra melty on top.
The new Grilled Cheese Nacho Fries are currently available in Sacramento for a limited time.
Cheesy Steak-Topped Fries
Taco Bell is Testing Out New Grilled Cheese Nacho Fries
Trend Themes
1. Hybrid Fast Food Offerings - The success of Taco Bell's Grilled Cheese Nacho Fries is a clear indication of consumers' interest in hybrid fast food offerings.
2. Customizable French Fries - The concept of customizable French fries with various toppings like grilled steak and different kinds of cheese can be a potential disruptive innovation opportunity.
3. Grilled/fried Cheese Innovation - Taco Bell's use of grilled cheese in its Grilled Cheese Nacho Fries brings attention to a potential trend of innovative grilled/fried cheese products.
Industry Implications
1. Fast Food Industry - The fast food industry can incorporate hybrid offerings like the Grilled Cheese Nacho Fries to cater to customers' changing tastes and preferences.
2. Fast-casual Restaurants - The concept of customizable fries can be a great addition to the menu of fast-casual restaurants and can increase customer engagement and satisfaction.
3. Dairy Industry - The growing trend of innovative grilled/fried cheese products like Taco Bell's Grilled Cheese Nacho Fries can create opportunities for the dairy industry to develop new products and increase their revenue.