Graze, a healthy snacking brand based in the UK, has unveiled a new brand look that perfectly embodies its delicious taste and unique innovation. The eye-catching new look features an expanded, white, and clean logo for improved brand awareness when shopping.
Shoppers are directed to Graze's mouthwatering product photos by the illustrated hands. Consumer testing has already been a resounding success, with comments indicating that the new design has considerably higher purchase intent and stands out on shelves more than the old packaging did.
"We truly believe that combining taste & health is the key to the future of snacking, and we’re committed to innovating to drive category growth in this new HFSS landscape. We’ve made huge changes across our portfolio – from a brand-new look and feel, to sustainability improvements in our packaging, to launching new innovations into a market that expertly combines healthy and delicious flavors [...], " said Joanna Allen, CEO of Grace.
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Trend Themes
1. Health-driven Snack Packaging - Innovative packaging that combines appealing and healthy visuals and labeling.
2. Sustainable Snack Packaging - Developing packaging that adds value beyond protection, convenient storage, and consumption, but also presents environmental benefits.
3. Illustrated Product Design - Creating product images with a visual impact that offers added value to branding, packaging, and consumer experience.
Industry Implications
1. Food and Beverage - Developing improved branding and product packaging designs to meet consumers' health and wellness needs while creating sustainability benefits.
2. Retail - Creating distinctive packaging design and marketing strategies that will help consumers easily identify the product and distinguish it from competing brands.
3. Design and Advertising - Offering complementary and disruptive packaging, branding design, and advertising services to companies in the food and retail industries.