A new better-for-you beverage, GORGIE, has officially launched this week, with the aim of filling the void of female voices in the booming energy drink space. The brand is created by Michelle Cordeiro Grant, the former Founder & CEO of Lively, to cater to the needs of those who are looking for a healthier alternative to traditional energy drinks.
GORGIE is the perfect beverage for Monday motivation, 3pm pick-me-ups, late-night dance parties, and everything in between. The initial product lineup includes three delicious flavors - Sparkling Watermelon Crush, Sparkling Electric Berry, and Sparkling Peachy Keen.
GORGIE is a healthier option for those who are looking for a beverage with benefits. Each transparent SKU contains only the good stuff, such as 150mg of caffeine from green tea leaves, 5 calories, zero sugar, aspartame or artificial flavors, vitamins B6 + B12, Biotin, and L-Theanine, and it is vegan, gluten-free and non-GMO.
Female Empowering Energy Drinks
GORGIE Aims to Disrupt the Male-Oriented Energy Drink Space
Trend Themes
1. Female-oriented Energy Drinks - There is a growing opportunity to cater to female consumers who are looking for a healthier and more empowering alternative to traditional energy drinks.
2. Better-for-you Beverages - The demand for healthier beverage options is on the rise, creating an opportunity for businesses to create innovative and nutritious products.
3. Transparent Packaging - Consumers are increasingly interested in products with clean and transparent ingredient lists, making transparent packaging an important trend for innovative businesses to consider.
Industry Implications
1. Beverage Industry - The beverage industry has the opportunity to create innovative and healthier energy drink options that cater to the needs of female consumers.
2. Wellness Industry - The wellness industry can benefit from the rising demand for healthier and more empowering beverage options, as consumers continue to prioritize wellness and self-care.
3. Retail Industry - There is an opportunity for retailers to curate their product offerings to include innovative and better-for-you beverages that appeal to health-conscious consumers.