The newest Google Search feature appeals to sneakerheads as the search engine has now incorporated augmented reality to help with sneaker shopping in the comfort of one's own home. It is using this to show a 360-degree view of shoes and this was first showcased during the Search On event that took place back in September.
Users are able to zoom in on the details, spin the sneaker around, and also use the technology to visualize what it would look like in their own space from the camera. Currently, this is able to view three dimensional visuals of shoes from brands including Vans, Merrell, Sperry, and Saucony with plans to add more brands in the upcoming future.
All-Angle Sneaker Shopping Engines
Google Search Allows Users to View Shoes from All Angles
Trend Themes
1. All-angle Sneaker Shopping - Google's augmented reality feature allows for a unique shopping experience of 360-degree views and visualization options for sneakers.
2. Augmented Reality Shopping Tools - The use of augmented reality technology applied to online shopping enhances the customer experience.
3. Visualizing In-home Purchases - The ability to see how products would look in one's own space prior to purchasing is a trend that will likely continue to grow.
Industry Implications
1. E-commerce - The use of augmented reality in e-commerce could revolutionize how customers shop and help increase sales.
2. Footwear Industry - The adoption of augmented reality in online shoe stores could give brands a competitive advantage and increase customer satisfaction.
3. Retail Technology - The integration of augmented reality displays in physical stores could improve the in-store experience and aid in sales.