'Fresh Ideas Start Here' (FISH) is a company based in the Greater Vancouver area known for its local and sustainable seafood. Jenice Yu, founder and co-owner of Fresh Ideas Start Here, commented on the project, stating: "We're making it easier for our customers to celebrate special occasions with seafood at home."
In anticipation of the upcoming holiday, the brand launched a luxurious and delicious meal that consumers can enjoy at home. It offers consumers three Valentine's Day Kits to choose from — 'Chilled Seafood Platter,' 'Breakfast in Bed Kit,' and 'Shellfishly in Love Kit.' Each kit highlights the local delicacies; from Fanny Bay live oysters in the 'Shellfishly in Love Kit' to the assortment of BC Dungeness crab and snow crab mille feuille in the 'Chilled Seafood Platter.' Consumers can also add on chef Roger Ma's Kaluga Queen Reserve Ossetra Caviar to each kit for $75.
Local Seafood Meal Kits
'Fresh Ideas Start Here' is Offering Three Valentine’s Day Meal Kits
Trend Themes
1. Local Food Kit Trend - Businesses can innovate by offering customizable local food kits for special occasions, adding convenience for customers in preparation for events.
2. Sustainable Food Trend - Opportunities exist for businesses to market their brand through offering local and sustainable food kits, highlighting ethical and environmentally responsible practices.
3. At-home Dining Experience Trend - Innovative businesses can provide complete at-home dining experiences through creative meal kit offerings, providing consumers with a restaurant-like ambiance without leaving the house.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can benefit from creating sustainable and locally-sourced meal kits for customers looking for an elevated eating experience.
2. Hospitality and Tourism Industry - The hospitality and tourism industry can adapt by offering meal kits that provide memorable dining experiences for travelers staying in their accommodations.
3. E-commerce Industry - Businesses in the e-commerce industry can create meal kit offerings that provide customized and convenient meal options for customers, delivering fresh ingredients straight to their front door.