Pets are among some of the most spoiled family members during the holiday season and Purina is helping pet parents spread the spirit of joy with free pet treats. Seasons Treatings at the Westfield Century City Mall in Los Angeles provides dog and cat treats via a vending machine. By answering a few questions that determine which treat Purina recommends for an animal companion, mall-goers will get a treat that matches their pet's personality. Options include popular ones like Beggin', PRIME or Dentalife treats for dogs, or Fancy Feast Savory Treats or Friskies Party Mix for cats.
To keep the magic of the season going, Purina is encouraging pet parents to share a photo of their pet enjoying their treat on social media with the #PurinaSeasonsTreatings tag.
Dog Treat Vending Machines
Purina is Sharing Free Pet Treats for the Holidays
Trend Themes
1. Pet Treat Vending Machines - Innovative vending machines that dispense free pet treats incentivize customers to visit physical stores and provide opportunities for pet food and vending machine companies to partner in creating more pet-centered vending machines.
2. Customized Pet Treat Recommendations - The use of technology to recommend and dispense personalized pet treats shows a demand for tailored products and services and disrupts traditional pet food marketing and distribution.
3. Social Media Pet Marketing Campaigns - Enabling pet owners to share their pet's experience with treats on social media can increase brand awareness, strengthen customer loyalty, and encourage participation in future marketing campaigns.
Industry Implications
1. Pet Food and Treats - Companies that create innovative pet food and treat dispensing technologies can tap into the growing market of pet owners who prioritize their pet's experience and enjoy spoiling them.
2. Vending Machines - Vending machine companies can explore partnerships with pet food companies to create more niche and targeted vending machines, leading to increased sales and customer engagement.
3. Social Media Marketing - Pet food companies can leverage social media platforms to expand their reach and create brand awareness amongst a larger audience, building customer loyalty with tailored pet-friendly content.