Modibodi works together with Justyna Green to relaunch the First Period Kit. It is comprised of a comic that is catered to young teenage girls and captures the experience of getting the first period. It comes with a sticker kit also designed by Green with products by Modibodi. This includes a waterproof bag, two pairs of Black Hipster Bikinis, and a handheld mirror to explore the body.
The comic follows the story of friends Rosie and Roya, who hop on the school bus when Riya gets her first period. Green wanted to depict this experience in an "honest and warm way." Green explains, "It's important to break the taboo around female anatomy so that people with vulvas, vaginas, clitorises, uteruses, labias majoras and minoras can confidently describe their body parts, understand them better and in turn communicate their needs better too. And for everybody regardless of their sex, to be able to say 'vulva' without looking away or blushing."
Destigmatizing Period Comical Kits
ModiBodi and Justyna Green Relaunch the First Period Kit
Trend Themes
1. Destigmatizing-period-comical-kits - A trend of destigmatizing period kits by incorporating comical elements through storytelling and artwork.
2. Catering-to-teenage-girls - A trend of creating products and experiences specifically designed to cater to the needs and interests of young teenage girls.
3. Breaking-the-taboo-around-female-anatomy - A trend of promoting open conversations and education around female anatomy to reduce stigma and empower individuals to confidently discuss and understand their bodies better.
Industry Implications
1. Menstrual-product-industry - The menstrual product industry can seize the opportunity to create innovative period kits that combine education, storytelling, and fun elements to destigmatize periods and engage teenage girls.
2. Education-and-comics-industry - The education and comics industry can collaborate to create informative and relatable comics that tackle important topics such as periods, helping to break down taboos and provide education in an engaging way.
3. Body-positive-education-industry - The body positive education industry can explore opportunities to develop educational resources and initiatives that empower individuals to embrace and understand their bodies, ultimately helping to eliminate stigma and promote self-confidence.