American esports and gaming company FaZe Clan has teamed up with mechanical keyboard company Ducky to release a FaZe-branded keyboard in May 2022.
This marks the first time FaZe Clan is branding its name on a keyboard. The collaboration will feature a custom version of the ‘Ducky One 3 Mini’ mechanical keyboard. The keyboard will be available for a limited time at the ‘FaZe Armory,’ a pop-up store in Los Angeles.
Esports brands often partner with peripheral manufacturers, but it is important to note that collaborations of this nature are often targeted at the gaming audience rather than aspiring professional players. Similar to limited-edition sneakers or apparel, these partnerships are viewed as collectibles.
"[M]aking this such an authentic way to continue to build out our consumer products business with Ducky’s high-tech gaming products and electronics." Derek Chestnut, FaZe Clan’s VP of Consumer Products, says.
Esports-Themed Mechanical Keyboards
FaZe Clan and Ducky Collaborate for a Limited-Edition Keyboard
Trend Themes
1. Esports Branding Collaborations - Esports teams and companies can create limited edition products with peripheral manufacturers to promote their brand and engage with fans in a collectible way.
2. Customized Gaming Peripherals - Peripheral manufacturers can offer customized versions of their products for collaborations with esports teams and companies to offer exclusivity and differentiate their products.
3. Pop-up Stores for Limited Edition Products - Esports teams can create pop-up stores to sell limited edition products and merchandise, providing fans with an exclusive opportunity to purchase unique items.
Industry Implications
1. Gaming Peripherals - Gaming peripheral manufacturers can partner with esports teams and companies to promote their products through limited edition collaborations and increase customer loyalty.
2. Esports - Esports teams can create new revenue streams and engage with fans by partnering with gaming peripheral manufacturers to create and sell limited edition merchandise.
3. Retail - Retail brands can collaborate with esports teams and companies to create pop-up stores for limited edition products, generating buzz and foot traffic to physical locations.