Espresso martinis are having quite the moment and now you can enjoy your favorite cocktail in an edible format with Sprinkles' new Espresso Martini Cupcake.
This trendy new sweet treat captures the flavor of a real espresso martini with a rich Kahlúa liqueur cake stuffed with a coffee-infused marshmallow filling and an espresso martini frosting on top. The cupcake is inspired by Owen’s Nitro-Infused Espresso Martini Mix Mixer, but does not actually contain all that much booze at all. In other words, this Espresso Martini Cupcake might not give you a hangover, but it will give you a sugar rush.
Sprinkles' new Espresso Martini Cupcakes are a limited-time offering available only for pre-order on December 26th and 27th for pickup or delivery on December 30th or 31st.
Espresso Martini Cupcakes
Sprinkle's New Espresso Martini Cupcake is Perfect for Winter
Trend Themes
1. Edible Cocktail Trend - Innovative way to make cocktails more accessible for consumers who want to enjoy their favorite drinks in a sweet treat format.
2. Alcohol-free Dessert Trend - Provides an option for consumers who want to indulge in sweet treats without the alcohol content.
3. Limited-time Offerings Trend - Creates urgency and exclusivity with limited availability of products.
Industry Implications
1. Bakery Industry - Can incorporate this trend to keep up with ever-changing flavor preferences of consumers and offer unique treats that stand out from competitors.
2. Beverage Industry - Can work with bakeries to create cross-industry limited-time offerings and promotions.
3. Event Planning Industry - Can feature this unique dessert item at winter holiday parties as a conversation starter and a special treat.